Supercell triples sales and doubles profit

Supercell informed that they tripled sales and doubled core profit last year on the back of hit titles Clash of Clans, Hay Day and Boom Beach. The operating profit rose to 515 million euros ($564 million) from 243 million in 2013, while revenue jumped to 1.545 billion euros from 519 million euros. 
Chief Executive Ilkka Paananen said in the statement that the rapid growth was thanks to users' increased play of the company's existing games, which it updates regularly with extended story lines and features. 
The company's video titles are free to download and generate revenue primarily from the fraction of users willing to make small in-game purchases to help them to advance to higher stages of the game. 
Supercell introduced its first games for mobile phones in 2011 and sold 51 percent of the business to Japanese technology and telecoms company SoftBank Corp in 2013 for about $1.5 billion.

2015-03-26 11:09
Marit Tuominen