Arbitron Inc. Acquires Zokem, a Mobile Audience Measurement and Analytics Firm

COLUMBIA, Md., July 28, 2011 /PRNewswire/ -- Arbitron Inc., (NYSE: ARB) announced today that it has acquired Zokem Oy, a Finland-based mobile audience measurement and analytics firm for a payment of approximately $11.7 million in cash at closing with possible additional incremental cash payments through 2014 of up to $12 million based on future financial performance.

Zokem provides custom and syndicated mobile research panels, plug-and-play mobile media measurement tools and software building blocks for mobile device tracking to the leading companies in the marketing research, wireless, Internet, media and marketing industries. Arbitron mediaroom. Read more.

2011-08-01 10:00
Marit Tuominen
ARBITRONZOKEM
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