Blaast: Finnish app store start-up bets on Android in Asia

Finnish technology start-up Blaast yesterday opened an Android application store hoping to tap into booming demand for affordable smartphones in Indonesia and other emerging markets. The 2010-founded Blaast has built a platform to distribute apps to mid-range mobile phones, enabling carriers to sell more data packages bundled with free access to applications.

"Android is going to own over 75 per cent of smartphone sales in emerging markets," said Blaast Chief Executive Joonas Hjelt.

Blaast said its Android store will launch in Indonesia with No 2 carrier XL Axiata, pre-installed on Sony's new Xperia J smartphone. So far, operators in Malaysia and Bangladesh have launched Blaast service for basic mobile phones.

Google's Android has become the dominant smartphone platform over the last quarters, controlling around two-thirds of smartphone sales globally. Cheap mobile phones have boosted demand for Andriod, especially in emerging markets.

Source:  Today Online  

2012-11-26 09:30
Marit Tuominen
BLAASTSTAR-UP
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